At Coinfest Asia 2025, Driew was nominated to pitch creative concepts for Binance, the world’s leading crypto exchange and blockchain network. We presented the creative direction through design previews and 3D visualizations to bring the event vision to life. Binance also collaborated with Tokocrypto, one of Indonesia’s top five crypto exchanges, to create a stronger and more impactful presence at the festival.

The event layout was designed into two key zones: the Main Area and the Games Area. Beyond visual design, Driew took an extra step by initiating the ideation on shaping a more engaging visitor experience through gamification. Attendees were invited to complete simple tasks starting from the main entrance, collect points throughout the experience, and redeem rewards, turning the event into an interactive journey rather than just a booth visit.